Case Study
LaBarre Branding
A complete brand identity system for a pilates and barre studio with locations across multiple cities.
Problem & Context
LaBarre was expanding from a single flagship studio to multiple locations across different cities. The brand needed a cohesive visual identity that could scale across studios while remaining elegant, approachable, and aligned with the premium positioning of the fitness brand.
The challenge was creating a sophisticated brand language that felt both premium and welcoming—balancing the intensity and precision of barre fitness with the grace and accessibility that attracts clients of all backgrounds.
My Role
I developed the complete brand identity system from strategy through execution. This included brand positioning, visual identity design (logos, typography, color palette), comprehensive brand guidelines, and applications across digital and physical materials. I worked directly with the studio owners to understand their vision and ensure the brand reflected both the rigor and elegance of the LaBarre experience.
Design Concept
Brand Strategy & Positioning
The brand positioning centered on precision, grace, and transformation. The visual identity needed to communicate both the disciplined technique of barre and the supportive, encouraging community of the studio.
Precision & technique — Geometric, structured visual elements reflecting the precise movements of barre
Grace & elegance — Flowing typography and refined color palette suggesting movement and fluidity
Accessibility — Approachable, inviting aesthetic that welcomes all fitness levels
Process
Logo & Mark System
Developed a flexible logo system with primary mark, grid-lock wordmark, and secondary logomarks for various applications. The design combines geometric precision with elegant letterforms.
Brand Applications
Comprehensive applications across branded materials including business cards, marketing collateral, environmental design, and digital touchpoints.
Brand Guidelines & Collateral
Created comprehensive brand guidelines ensuring consistency across all studio locations, including guidelines for signage, digital applications, and marketing materials.
Outcome & Learnings
Measurable Impact
Key Takeaways
Creating a scalable brand system proved essential for LaBarre's multi-location expansion. The comprehensive brand guidelines ensured that all studios could maintain a cohesive visual identity regardless of location or local variations. The brand successfully balances premium positioning with accessibility—sophisticated enough to reflect the precision of barre fitness, yet approachable enough to welcome diverse clients. The system's flexibility has enabled growth while maintaining strong visual consistency.