About Me
Brand Identity · Packaging Design · Visual Systems · Environmental / Spatial Design
Adobe Illustrator · Photoshop · InDesign · After Effects · Figma · SketchUp · Procreate · AI-Assisted Exploration Tools
Hi, I'm Grace Futral — a multidisciplinary designer specializing in brand identity, packaging design, illustration, and visual systems. I'm drawn to the space where storytelling and structure meet, where a single mark or layout can hold history, personality, and intention.
I approach design with a balance of clarity and imagination. Whether building a retail packaging system, crafting a symbolic illustrated emblem, or developing a modular identity, my goal is always the same: to create work that feels alive, intelligent, and deeply considered.
My background spans brand development, environmental visualization, custom illustration, and packaging built for production. I'm as comfortable hand-drawing a tarot-inspired mark as I am building a 30-SKU packaging system or creating information-dense layouts for real-world application.
Currently based in Atlanta, I'm exploring opportunities across branding, packaging, boutique retail, hospitality, cannabis, fitness, and lifestyle-driven environments. I care about creating work with intention, personality, and longevity — brands that don't just look good, but feel grounded and meaningful.
Grace Futral
Graphic Designer
A dynamic graphic designer with 6+ years crafting brand identities and packaging systems that scale. 30+ SKUs shipped across coffee, cannabis, and consumer goods. Skilled in brand strategy, dielines, prepress, vendor coordination, and creative systems that drive measurable sales growth.
Work Experience
Iluminar Coffee, Atlanta, GA
- Built a cohesive identity system across 30+ products (bags, boxes, merch) recognized nationally by the Specialty Coffee Association.
- Designed modular packaging system enabling rapid product launches.
- Developed e-commerce + subscription flows; retail growth of +43% (2022), +57% (2023), +27% (2024).
- Produced in-store signage, weekly retail visuals, and a large-scale mural to support product sell-through.
Bee the Change, Middlebury, VT
- Designed seven statewide educational panels and infographics translating ecological + solar concepts into clear, public-facing visuals.
- Coordinated visual communication across stakeholders; grew outreach via social + events for 50+ acres of pollinator habitat.
Selected Clients & Collaborations
- Wholesale Collaborations — Designed co-branded packaging for multiple wholesale partners; retail sell-through consistently outperformed all other SKUs.
- Uncommon Coffee — Designed merch line that outsold all other retail merchandise.
- LaBarre Pilates (multiple locations) — Developed complete brand identity system including logos, grid-lock mark, typography, color palette, and font selection.
- BearSight — Developed brand kit (logo, typography, packaging concepts) for start-up outdoor gear company.
- Georgia Tech — Designed infographics for undergraduate educational materials.
Skills & Tools
Packaging & Production
Dielines & Keylines, CMYK/Spot Color Separations, Prepress & Proofing, Vendor Management & Quotes, GSI/UPC Barcodes
Design & Strategy
Brand Identity, Visual Systems, Illustration, Environmental Design, Project Management, Presentation Design
Education
M.A. in Graphic Design and Visual Experience
B.A. in Geography and Environmental Science
Honors
Specialty Coffee Association
Contact
Email: gracefutral@gmail.com
Phone: 404-877-2855
Web: gracefutral.com